Advertising Regulations

Businesses across various sectors face an intricate web of advertising and labeling regulations in Japan, such as the Act against Unjustifiable Premiums and Misleading Representations (the “Premiums and Representations Act”), the Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices, and the Food Labeling Act, along with industry-specific self-regulations. Under the Premiums and Representations Act, misleading claims suggesting that certain goods or services are significantly superior or offer more favorable terms can result in substantial surcharges. Mishandling these issues can harm a company’s reputation and severely impact its management. The premiums regulations under the Premiums and Representations Act can arise in various scenarios where economic benefits are offered alongside transactions, but interpreting and applying the law, including its exceptions, to increasingly complex services and campaigns is challenging.

Mori Hamada has an impressive track record in advising our clients on these advertising, labeling and premiums regulations, as well as in responding to orders from authorities. Our support is grounded in the professional knowledge and experience of our lawyers, who are well-versed in the actual practices of this area.